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Problem Statement
Users are anxious about reaching out to someone they don't know via the call/text and want to make sure their conversation is secure and the person they are talking to is trustworthy and empathetic.
Users are anxious about reaching out to someone they don't know via the call/text and want to make sure their conversation is secure and the person they are talking to is trustworthy and empathetic.
A few of our main competitors are Take Back the Night, The Joyful Heart Foundation, End the Backlog, and the National Sexual Violence Resource Center. Unlike the others, RAINN actually provides direct services to survivors in addition to doing education, policy, and consulting/training work.
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We noted clashing colors, a dense and somewhat disorganized site, and missed opportunities to put critical information “above the fold.” We also thought the UI could be more appealing to survivors of sexual violence and their allies.
Research
Future Opportunities
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Our next steps would be to flesh out other potential high-traffic pages and make more of our prototype clickable and ready to translate to the real website and ideally consult with industry professional.